INTERNATIONAL MARKETING DIRECTOR
Formats of my CV:
Région Île-de-France
France
Instant messenger
Objectives
The sectors that interest me more specifically are:
Marketing / Advertising
Environment / Durable development
Industry / Manufacturing / Production / Maintenance
Master in Technology and Management at Ecole Centrale Paris (2007-2008)
Graduate and postgraduate studies in MARKETING: HEC (France, 1987), Università Luigi Bocconi (Italy, 1989)
Master in Economics of the Media Industry: Académie Carat Espace (France, 1991)
4 European languages fluently spoken and written: English, French, German, Italian
Excellent knowledge of the European and Export distribution channels
Proven track record in the opening of new markets and the launching of new business activities in the EMEA area
Strong ability to coordinate and work with cross-functional teams
Rigorous, determined, organized, analytical, pragmatic and enterprising
Excellent communication skills, leadership, result-oriented and autonomous.
Experience
SENIOR PROJECT MANAGER
faberNovel
Mission: Innovation Project Manager for the prototyping and implementation of innovative products and services for major Parisian public companies : RATP (Parisian transport system), City of Paris, Paris Modern Art Museum (Palais de Tokyo), XV-XX Hospital for the visually impaired, etc.
MASTER IN TECHNOLOGY & MANAGEMENT (MSTM)
Ecole Centrale Paris (Engineering School)
Mission: The MSTM master helps BA post-graduate professionals to acquire a specific knowledge of technical and innovation-related subjects in order to be able to lead multi-functional teams and manage innovative industrial and technological projects.
Means: Technical courses: Physics, Chemistry, Energy, Materials, Electronics, Telecommunications, Mobile Phones, and IT.
Management seminars: Innovation Marketing, Methods for Innovation, Protection of Innovation, History of Technologies, Strategic Management of
IS, Digital Engineering, Buying, Project Management, Cooperation Technologies.
Conception of an Innovative Product (CPI) in collaboration with ESSEC post-graduate students and ECP engineers. Conception and launch of
EventFolio, a social network dedicated to conferences, trade shows and fairs.
Appraisal: This master will lead me to marketing or project management responsibilities in the industrial or service sectors
(including public companies), in large or medium companies willing to put innovation at the core of their development strategy.
Industries I am particularly interested in are: telecommunications, consumer electronics, web 2.0 services, energy, media and consultancy.
MARKETING DIRECTOR - EXPORT, SWITZERLAND, GREECE & IRELAND
TTE EUROPE SAS
Mission: Establishment of strategic and operational marketing plans. Management of a team of 6 marketing and area managers. Management and follow-up of the main marketing budgets. Price calculation and margins' monitoring. Training activities adressed to the internal teams and the customers. Set-up of exhibits (Switzerland, Greece, Ireland and Dubai). Media planning and trade marketing activities.
Appraisal: Re-design of the commercial and brand policy in Switzerland leading to a 1% increase in value market share in 3
months. Creation of a budget follow-up system enabling a very precise monitoring of the marketing budgets throughout the EMEA area and a
precise evaluation of the investment capacity in each country.
Establishing of a partnership for the distribution of small appliances in Morocco.
EXPORT AREA MANAGER - A/V ACCESSORIES & SATELLITE
THOMSON SALES EUROPE
Mission: Launch of the ACCESSORIES & SATELLITE business throughout Export countries and in Switzerland. Range definition, choice of distribution channels and price policy. T.O. and commercial margin responsibility.
Means: T.O. = € 3 million
Territories / customers: Switzerland (Expert, MediaMarkt, Conforama, ...), Greece (Radio Korassidis, Carrefour, Expert, Praktiker,...), Cyprus,
Malta, Maghreb, Middle East, Israel, Turkey, Romania, Bulgaria, Croatia, Serbia
Appraisal: Annual T.O. increased from € 0 to € 3 million in 3 years
Contribution margin of 35%, against an average of the industry of 10%
EXPORT AREA MANAGER - RESIDENTIAL PHONES
THOMSON SALES EUROPE - GE
Mission: Sales and marketing of General Electric (GE) residential phones in all EMEA countries plus Eastern European countries, including Russia
Means: Annual T.O. = € 13 million
Territories: Maghreb, South Africa, Middle East, Israel, Turkey, Greece, Russia, Estonia, Lithuania, Latvia, Poland, Czech Republic, Hungary,
Bulgaria, Fyrom, Cyprus, Malta.
Managing a team of 4.
Appraisal: Opening of 6 new markets in 6 months: Turkey, Egypt, Dubai, Bahrain, Morocco and Tunisia.
Spectacular development of sales in Russia: +30% during 1999.
5% T.O. increase and 20% volume increase in a market declining by 15%.
Just in time management of an annual rotating stock of 200k units.
PRODUCT MANAGER FRANCE - SATELLITE RECEPTION
THOMSON SALES FRANCE
Mission: Definition and time-to-market launch of the satellite reception product range for the French market. Establishment of brand and price policies according to distribution channels. Sales, turnover and margin forecasts. Sales force training and product support. Trade marketing and events. In charge of the full marketing mix.
Means: Yearly T.O. = € 8 million
Coordination of a team of 4
Appraisal: Volume market share increased from 0% to 15% and annual T.O. increased from € 35k to € 8 million in 3 years.
Creation and launch of the DEUS (Digital Equipment Universal Systems) quality label for Thomson's digital satellite products.
BUSINESS MANAGER - NEW TECHNOLOGIES
VIDEOTIME (BERLUSCONI GROUP - Italy)
Mission: Managing of projects on High Definition, interactive and multimedia TV.
Appraisal: Founding member of HIPA1250, the association of HDTV independent producers.
Conception of training material on the merging of TV, computers and telecommunications.
BUSINESS MANAGER - INTERNATIONAL TV DEVELOPMENT
FININVEST (BERLUSCONI GROUP - Italy)
Mission: Planning of international TV investments and follow-up of TeleFünf business development in Germany.
Appraisal: Set up of a business plan for the opening of the first private TV channel in Bulgaria.
Definition of TeleFünf program grid in Germany.
Education
ECOLE CENTRALE PARIS (ECP)
September 2007 - November 2008
Specialized Master in Technology and Management (MSTM)
Area of specialisation: Social networks, TV on mobile, new technologies for flat screens
HEC - Ecole des Hautes Etudes Commerciales - Jouy-en-Josas (France)
September 1986 - July 1987
PIM - International Management Program - 1987
Area of specialisation: Marketing and Economic Policy
UNIVERSITA LUIGI BOCCONI - Milano (Italy)
October 1983 - October 1989
Degree in Business Administration. 110/110 with honours and mention. Thesis : "The Company Image as a Resource. The Swatch Case".
Area of specialisation: Marketing
ACADEMIE CARAT ESPACE - Paris (France)
January 1991 - December 1991
Master in Economics of the Media Industry.
Thesis: "The Impact of High Definition Television on the Strategy and Structure of the Audio Visual Industry at a Worldwide Level (Europe, USA and
Japan)".
Area of specialisation: Media Industry and new TV technologies
Computing skills
Software
Excel, Word, PowerPoint, Outlook, SAP, B.O., Photoshop, AcrobatLanguages
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French
Speaking competence: Fluent , Written competence: Fluent -
English
Speaking competence: Fluent , Written competence: Fluent -
German
Speaking competence: Fluent , Written competence: Fluent -
Italian
Speaking competence: Native speaker , Written competence: Native speaker -
Spanish
Speaking competence: School level , Written competence: School level
Various
ALUB - Alumni Università Bocconi
Member
HEC - Multimedia and IS
Member
TAC - Thomson Alumni Club
Member
Social networks